Name of business: Ivy Lane & Co.
Type of business: Handmade goods
Contact information: @ivy_lane_and_co on Instagram
Specialty: Clay earrings
History of business:
Clay isn’t just for pottery anymore — it’s for jewelry, too.
Mom and daughter duo Sherri Schaurer and Bethany Enas have always enjoyed creating handcrafted goods, and last year the Hughson natives decided to share the fruits of their labor — and talent — with the community through their business Ivy Lane & Co.
From clay earrings to scented soaps, everything customers purchase from Schaurer and Enas was made with love. They originally sold items out of their home during two annual sales, but now a social media following allows the pair to sell their goods year-round. Their products have become a hit Valley-wide, with Ivy Lane & Co. selling to customers in Turlock, Oakdale, Modesto, Ripon, Hughson and more.
“It’s our escape,” Enas said. “If we’ve had a stressful day it makes us happier, and we get to spend time together which is so fun.”
Ivy Lane & Co.’s soaps come in a variety of scents, like barber shop or ocean breeze, and they even offer see-through bars for children that have toys in the middle. Baby toys and other décor items are also available for purchase, but the shop’s best seller is its unique clay earrings.
Made of polymer clay, Schaurer and Enas use cookie cutters to create one-of-a-kind earring shapes, piecing together different cuts to make trendy designs. Then, the earrings are baked in the oven before being finished with metal.
“What’s great about clay earrings is that each piece is totally unique because it’s handmade,” Enas said. “You can’t totally recreate the same earring — it’s always going to have some kind of variations.”
Clay earrings have caught on because of their colors and size, Enas added, noting that the larger pieces are “statement earrings” that can complement an otherwise plain outfit.
“I think they’re trendy now because for one, they’re all handmade, but two, statement earrings are very popular right now,” Enas said. “Clay earrings have all of a sudden blown up.”
Previously, Schaurer and Enas would hand deliver products to their customers. The launch of Ivy Lane & Co.’s new website now allows them to ship their products, helping the pair reach even more satisfied buyers.
The experience has allowed Schaurer and Enas to connect with new people and appreciate the area’s support of local, small businesses, Enas said.
“When people buy from small businesses, they’re helping a dream come true,” she said. “This is our dream and the support really does help. It allows us to be able to continue using our creativity.”