Sunbelt Rentals figuratively rolled out the red carpet when it unveiled its new location at 3131 Roeding Road in Ceres last week.

Community members viewed products, took part in hands-on demonstrations and feasted on tri-tip, barbecue chicken and macaroni and cheese as music from Kat Country 103 FM blared in the background during the 11 a.m. to 2 p.m. grand-opening extravaganza.

Field representatives for State Senator Anthony Cannella, Assemblyman Adam Gray and Congressman Jeff Denham attended the event.

"It was a year in the making with the decision to come here," said Shawn Horan, district manager for Sunbelt Rentals. "The city of Ceres was so accommodating. It's been a pleasure to work with them. The potential is huge."

Sunbelt Rentals, which has over 550 locations in North America, specializes in serving the needs of commercial, residential, municipal and specialized industries.

Sunbelt Rentals' extensive fleet of rental equipment includes general construction equipment, industrial tools, pumps, power generation, scaffolding and more.

"Business has been picking up as people find us here," said Chase Russell, branch manager. "The bulk of our revenue is within a 5- to 10-mile radius."

"The amount of business we're doing has exceeded our expectations," added Horan. "We'll continue to bring in a broader mix of equipment."

Sunbelt Rentals' hours of operation are Monday through Friday, from 7 a.m. to 5 p.m.

The Ceres branch, which occupies a five-acre lot, currently employees 11 people, with plans to hire in upwards of nine additional workers in the future.

"We're excited to be here," Horan said. "Logistically, it's a great place to be."