Editor, Ceres Courier,

In the Central Valley, far too often I hear that “you don’t need college to succeed.” Financial success may not require a degree, but intellectual growth, innovation, and leadership do. In today’s era of artificial intelligence —where algorithms often decide who gets an interview — the advantage goes to those with networks, adaptability, and higher education.

College reminds us of one of life’s most important lessons: you don’t know what you don’t know. College provides exposure to a vast network of diverse people from all regions of life. Exposure to diverse people, perspectives, or regions shines a light on everything you don’t know and allows for growth in those areas of knowledge you never knew existed.

I believe a community can only get as smart as its smartest citizens. Without a steady flow of educated, forward-thinking people, we risk losing our competitiveness and appeal as a region.

That’s why I call on donors, businesses, and civic leaders to help bring College Track to the Central Valley. Their proven model—already transforming lives across the nation—has the power to lift generations of students, strengthen our workforce, and redefine what’s possible for young people here at home.

I speak from experience. I was fortunate to receive tutoring, scholarships and a recent grant from College Track, a nonprofit that helps first-generation students access college and build careers. Their investment in me didn’t just open doors — it expanded my world. I am one of many examples that education changes everything when opportunity meets support.

If you are a donor or community leader interested in investing in a nonprofit model that works, please reach out. College Track is growing rapidly across the nation, and with your support, the Central Valley can be next. Investing in education isn’t charity —it’s strategy. It’s how we build a smarter, more resilient Central Valley.

If you are a wealthy individual in the Central Valley, or know of one who is interested in investing in America’s youth, please do not hesitate to reach out to me with questions at alvarozfranco@gmail.com.

Alvaro Franco,

Ceres

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