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Rainbow Shops moved into Factory 2-U space
• Primarily offering apparel for women, juniors, kids
Rainbow opens.jpg
A temporary sign marks the new home of Rainbow Shops on Hatch Road in what was once Factory 2-U. - photo by Jeff Benziger

Rainbow Shops, commonly referred to as just Rainbow, has quietly opened in the Hatch Road space formerly occupied by Factory 2-U until last October.

Rainbow is an international fashion retailer with over 1,000 locations in the United States, Puerto Rico and the US Virgin Islands as well as The chain offers a wide selection of women’s, juniors, plus size, and children’s clothing, as well as shoes, accessories, home goods and gifts.

The store’s hours are 10 a.m. to 9 p.m. every day except Sunday when the store is open 11 a.m. to 6 p.m.

Approximately 19 employees have been hired to work in the store.

Work continues to take place inside the store. A manager said the walls have not been decorated yet and new flooring will not be introduced until the store has become established in sales.

City Manager Toby Wells announced the opening of the store at Monday’s City Council meeting. He termed the arrival of the store “interesting” because there were no conversations with the city until they picked up a quick occupancy permit.

“If you’ve been in that store it’s pretty hastily put together,” said Wells. “They basically just operated, opened the doors and they’re still putting it together.”

The company website claims hundreds of new styles arrive every day in stores and online, making Rainbow “the ultimate purveyor of must-have looks in fast fashion.”

Headquartered in Brooklyn, N.Y., Rainbow has offered affordable styles since 1935. Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores in United States, Puerto Rico, and the U.S. Virgin Islands.

Factory 2-U closed its Ceres store among 184 Factory 2-U and Fallas stores across 12 states and Puerto Rico. National Stores closed the stores in October as part of its Chapter 11 bankruptcy filing.