Editor, Ceres Courier,
How well we know Ceres is not Turlock, Pleasanton, Lodi or Livermore. Having moved here a year ago from the Bay Area, I am very aware of what Ceres has to offer and in downtown there's not much.
That being said, is it too much to ask for a cute downtown area in Ceres that has freshly painted buildings, maybe an awning or two or pots of brightly colored flowers? Where is the landlords' pride of ownership or the City Council's pride for the city it represents? Maybe we will never be able to have a lot of the downtown dining spots like Turlock is getting, but it would be nice to drive through the downtown without cringing due to the lack of anything pleasant to view along the way. I understand that one man owns many of the buildings which are neglected. Why doesn't he decide to just retire and sell his holdings to people who might want to make downtown the cute place it could become?
What about quality vs. quantity? I think a downtown pleasing to the eye is a great place to start. Who knows, it might make more people want to stroll the downtown, spend their dollars, and possibly attract "quality" businesses.
I know the city has big plans but my fear is that it won't take off with the landlords who are afraid to spend a little money on their investments.
LETTERS POLICY: Letters to the editor will be considered for publication but must be signed and include an address and phone number. Letters should be 250 words or less and be void of libel. Send to The Ceres Courier, 138 S. Center Street, Turlock CA 95380 or emailed to email@example.com.